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Marketing Management Questions And Answers
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(b) Explain the Objectives of Marketing Management. 2. (a)What is meant by Market Segmentations? What are the criteria of successful. 5. (a) What are the Problems faced by E-Business People. (or) (b) Who is retailer and What is his Function? PART – B Answer All Questions.


Answer all questions each answer not to exceed one page. UNIT-II Marketing Research Process - Measuring marketing productivity - Demand Measurement -Building Customer Value, Satisfaction and Loyalty - Maximizing Customer Lifetime Value -Customer Relationship Management.


Marketing Management
Terms: n Marketing n Marketing management philosophies: production, sales, market and societal marketing. n Primary data n Secondary data n Open-ended question n Closed-ended question n Scaled-response question n Scanner-based research.