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Found 1 mln. answers for 'marketing strategy theories'.

Developing new marketing strategy theory
Consequently, new theory in marketing strategy needs to ad-dress the inherent cost-return tradeoffs involved in marketing strategy that is required to address the societal and commercial needs of...


The Research on the Marketing Strategies Theory and Empirical
This paper is using marketing strategy theory, proposing the commercial value (value-added / loss) -the new mode of thinking, attention to the value-oriented of dynamic profit and losses...


Marketing Strategic Change
Thus successful marketing strategies can be applied in Shanghai. In this case, in the following This thesis will apply several relative strategic theories and framework to analyze the em-pirical study.


The Contingency Approach | to Theory Building and Research
Contingency Approaches in Strategic Management and Strategic Marketing The management sub-discipline of strategic management, a field closely related to marketing strategy, employs the...


Marketing Strategy
Cooperative Game Theory and Marketing Strategy Expected value creation is largest when the following are chosen. optimally • Product design • Allocation of manufacturing tasks • Seller efforts at...


Game Theory | Rationalizabile Strategies
Game Theory is the formal study of strategic interaction. In a strategic setting the actions of several agents are interdependent. Eleven game theorists have won the economics Nobel Prize so far.


Manufacturing Strategy Concepts | New, Competing Theory: Lean
New, Competing Theory: Lean. Throughput time is more important than labor or equipment Manufacturing Strategy should devote less effort to customizing a production system and more effort...


Social Media Marketing Strategy: Theory and Research Propositions
Social media marketing strategy will likely assume even greater importance given the rise of mobile platforms and applications. Not only are mobile applications by social media giants like Facebook the...


Strategic marketing planning for
Marketing management, marketing strategy, marketing mix, value creation, brand management This chapter discusses the concept of strategy and strategic marketing theories. The idea is to get...


Indie Game Marketing Strategy
The marketing strategy theory was structured and supported by the SOSTAC® framework. The resulting guide is one that covers seven components of a Basic Marketing Strategy for Indie Games...