Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value.
Marketing Management (MKT600)
Marketing Management (MKT600) Anna Zarkada. BSc (AUEB), MSc (UMIST), PhD (QUT) Assistant Professor. Department of Business Administration Athens University of Economics and Business.
According to Leslie Fodger “Marketing is the primary management function which organizer and directs the aggregate of business attitudes involved in converting customer’s purchasing power...
COURSE DESCRIPTION Marketing Management is usually the primary exposure the business student has to the Marketing discipline. It takes an operational – or managerial – perspective, with...
The Graduate Certificate in Marketing Management provides students with a foundation in marketing principles and allows students to develop deeper knowledge in areas of interest, including
Terms: n Marketing n Marketing management philosophies: production, sales, market and societal Marketing Channels and Supply Chain Management. Q1: What are the marketing channel functions...