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Advertising's fifteen basic appeals. 2 83. Michelob beer in a television commercial, while in a print ad a bottle of Johnnie Walker Black Label has been gilded like a trophy .


Microsoft Word - Index.doc
PAPER-1 BASIC PRINCIPLES OF ADVERTISING AND PUBLIC RELATION LESSON 1- Advertising Definition, Classification, Growth & Development LESSON 2- Basic Model and process of...


215 Business Studies ENGLISH (1-328).pmd
Features of Advertising By looking into the meaning and definition of advertising we can sum up the following • In every advertisement the identity of the sponsor is disclosed. • The basic purpose of...


Microsoft Word - 3.1 Marketing
The basic idea is that people will buy more of products that are seen to be popular, and several Communications can include advertising, public relations, personal selling, viral advertising, and...


Advertising Study Guide Basic Marketing Functions
10. Demonstrate knowledge of basic advertising terms. a. Advertising: h ttps The effect must be gathered before the consumer turns the page or the usefulness of the advertisement is gone forever.


Microsoft Word - ADV 3008 Summer A Syllabus.doc
This course provides a basic overview of principles and practices of advertising and examines various issues that are relevant to advertising. • Understand basic advertising concepts and practices. •


Advertising is a mesage that tries to sell something
basic = main. bold =here: words that are in thicker print than others. broadcast = to send out radio or Advertising is a message that tries to sell something. Companies advertise everything from cars to...


Basic4 Advertising
At Basic 4, we bring to board the combined communication experience of proven professionals, spanning over 100 man-years. The key team members of Basic 4 come from India’s top advertising...


advertiseadverti sing ad vert ad vertisedadvertisement. 3. Let’s learn some basic advertising words. Watch the video


Task 1 – Advertisement – What are the following pictures advertising? Look at the three advertisements below and think about which product or service each image can be used for?