APPENDIX | AIDA: What the writers wrote
Aida model was designed to represent the stages that a salesperson must take a prospect through in This is the so-called “weak theory of advertising.” I have some sympathy with this view, but only...
Basic Terms and Concepts
(iii) Exposure: Audience persuasion goes through various stages as discussed in the AIDA theory given (b) When more advertising is done in lean periods and less advertising during peak sales.
Advertising theories and practice
Keywords – Advertising theory, advertising, public relations theory, public relations Depository – University of AIDA resembles probably the most known traditional theory about advertising effect.
An Historical Perspective
. . . take a step back to review theories about how advertising works. If we had a thorough review Referred to the popularity of Sheldon’s AIDAS but suggested outline was faulty; aim of advertising...