Barriers to advertising. Consumers see/hear an amazing # of ads Making the awareness threshold much higher. Advertising in cases. What were the strategies for: FedEx PSI Calyx & Corolla.
Advertising on social media faces a new challenge as consumers can actively choose which advertisers to follow. However, firms might still find intensive advertising the optimal strategy - if...
Contextual In-Image Advertising
However, conventional ad-networks such as Google AdSense treat image and video advertising as general text advertising without considering the inherent characteristics of visual contents.