Rewarded ads can also be used to provide non-paying players a way to improve their playing experience by giving them However, the optimization of advertising can be a difficult process.
An in-depth study of Free-to-Play (F2P)
Action & strategy games use ads less aggressively Action games feature heavily in our data Less certain popular games advertise more aggressively So, how do games with large numbers of users...
Advertising Strategy emphasizes the steps necessary to plan and develop an approach that distinguish a brand in the competitive marketplace. The course will give student regular opportunities...
ADV3001 Advertising Strategy
Required Textbook Parente, D., & Straughsbaugh-Hutchinson, K. (2014) Advertising Campaign Strategy: A Guide to Marketing Communication Plans. 5th Edition. Cengage Learning.