Advertising Strategy emphasizes the steps necessary to plan and develop an approach that distinguish a brand in the competitive marketplace. The course will give student regular opportunities...
ADV 3001: Advertising Strategy
Advertising strategy’s emphasis is on the bolstering understanding between brands and the consumers they target using strategic communications delivered via advertising and other...
Alternative Strategies and Active Learning
Your choice of strategies is affected by a number of considerations: the level of the objectives, the abilities of the students, your teaching skills and preferences, the size of the class.
Developing Advertising Strategy by Understanding Consumer Behavior Case Company: LUMENE OY. Bachelor’s Thesis in International Business, 103 pages, 10 pages of appendices. Spring 2015.