Developing Advertising Strategy by Understanding Consumer Behavior Case Company: LUMENE OY. Bachelor’s Thesis in International Business, 103 pages, 10 pages of appendices. Spring 2015.
Microsoft Word - Thesis (Final).docx
Identifying a proper marketing strategy will effectively create customer value as well as achieve profitable customer relationships. So, how can the company obtain these goals?
Advertising Strategy emphasizes the steps necessary to plan and develop an approach that distinguish a brand in the competitive marketplace. The course will give student regular opportunities...
ADV 4800 A course in Strategic Advertising Planning. 1) To further develop the skills used in creating advertising and marketing communications, focusing on: a. research, b. strategies c. copy...