Advertising and sales promotion
INTRODUCTION Adverting is only one element of the promotion mix, but it often considered. 1. Advertising 2. Personal Selling 3. Sales Promotion, and 4. Publicity. 1. Advertising is the...
MBA III SEMESTER(2014-16 BATCH)
Unit III: Advertising Agencies in India, their services and terms, advertisement campaign 2.Larry Percy and Richard R.Elliot,Strategic Advertising Management,OUP,New Delhi,2012.
Advertising is the advertisement for a product or a range of products and services in order to sell them easier * Faculty of Management, Spiru Haret University, e-mail: [email protected]
Strategic Advertising Management
This review discusses Percy, Rossiter and Elliott’s textbook Strategic Advertising Management. It comments first on the characteristics of the text before discussing its strengths and weaknesses.
This book untitled Advertising Management to be one of several books which best seller in this year, here is because when you read this publication you can get a lot of benefit into it.