Advertising is the advertisement for a product or a range of products and services in order to sell them easier * Faculty of Management, Spiru Haret University, e-mail: [email protected]
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INTRODUCTION Adverting is only one element of the promotion mix, but it often considered. 1. Advertising 2. Personal Selling 3. Sales Promotion, and 4. Publicity. 1. Advertising is the...
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Unit III: Advertising Agencies in India, their services and terms, advertisement campaign 2.Larry Percy and Richard R.Elliot,Strategic Advertising Management,OUP,New Delhi,2012.
OGE-101-AMPR: Advertising Management & PR
Advertising Management by Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monro: Routledge Public Relations by Edward L. Bernays Advertising Management by C.L. Tyagi, Arun Kumar...