Advertising is the advertisement for a product or a range of products and services in order to sell them easier * Faculty of Management, Spiru Haret University, e-mail: [email protected]
ADVERTISING | 840. Managerial Accounting
Principles of managerial finance. Working cap· ital management, capital budgeting and methods of finance aimed at maintaining liquidity and profitability are considered.
330 Advertising Management Fall, Spring. 3(3-0) P: ADV 205 R: Open to sophomores or juniors or seniors in the Ad-vertising Major. Advertising problems from the perspective of man-agers...
486. Advertising Management Fan Spring Summer. 4(3-2). 826. Advertising and Promotion Management Fall, Spring. 4(4-0). P: ML 805 or concurrently.
ADV 6602: ADVERTISING
Required text: Advertising Management, Authored by: Donald W. Jugenheimer; Larry D. Kelley Course Objectives: 1. Understand the basic concepts of advertising management 2. Learn how...
Adv 5005: advertising planning
Advertising Account Planning: Planning and Managing an IMC Campaign, Second Edition. who will discuss their work, and give real-life examples on how to be successful in advertising management.