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Found 2 mln. answers for 'advertising books'.

Advertising books: a linguistic analysis of
2. The discourse of advertising and the blurb. Although familiar to all book browsers and readers, blurbs have surprisingly attracted little attention in linguistic research.


Rarely has a book about advertising created such a commotion as this brilliant account of the Rosser Reeves says: “'The book attempts to formulate certain theories of advertising, many quite...


...Advertising Concept Book Advertising Creative: Strategy, Copy, and Design Advertising Media Planning, Seventh Edition Advertising Promotion and Other Aspects of Integrated Advertising...


Foursquare brand book | 2. Introduction. Foursquare is a free app that helps you and your friends make the most of where you are.


Advertising Campaigns
This is the book Advertising Campaigns: Start to Finish (v. 1.0). This book is licensed under a This book was accessible as of December 29, 2012, and it was downloaded then by Andy Schmitz (http...


Chapter 6
Good advertising is all about hitting customers where they live. But before you can craft a killer message to send, you have to know what address to send it to. Here’s a profound idea: people are...


Scientific Advertising | How To Get the Best Use From This Book
It Is The Book Recommended by More Advertising Geniuses Than Any Other. “Every time I see a bad advertisement, I say to myself, ‘The man who wrote this copy has never read Claude Hopkins.’


Advertising | Aims of the Book
Aims of the Book. Advertising and promotion: Communicating brands is written primarily for those studying advertising, promotion and related topics, such as brand marketing...


Advertising, once a gamble, has thus become, under able direction, one of the safest business Therefore, this book deals, not with theories and opinions, but with well-proven principles and facts.


Advertising | Vintage Books A Division of Random House New York
When I write an advertisement, I don't want you to tell me that you find it 'creative: I want I write only about aspects of advertising I know from my own experience. That is why this book contains nothing...