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Found 2 mln. answers for 'advertising books'.

Advertising books: a linguistic analysis of
2. The discourse of advertising and the blurb. Although familiar to all book browsers and readers, blurbs have surprisingly attracted little attention in linguistic research.


Rarely has a book about advertising created such a commotion as this brilliant account of the Rosser Reeves says: “'The book attempts to formulate certain theories of advertising, many quite...


Foursquare brand book | 2. Introduction. Foursquare is a free app that helps you and your friends make the most of where you are.


Advertising Campaigns
This is the book Advertising Campaigns: Start to Finish (v. 1.0). This book is licensed under a This book was accessible as of December 29, 2012, and it was downloaded then by Andy Schmitz (http...


Advertising | Vintage Books A Division of Random House New York
When I write an advertisement, I don't want you to tell me that you find it 'creative: I want I write only about aspects of advertising I know from my own experience. That is why this book contains nothing...


The native advertising playbook
The native advertising playbook. Six native ad categories, six marketplace Native advertising has emerged both as an exciting new way for digital marketers to engage with the...


Table of Contents
Individuals working in Digital Advertising, work closely with advertisers and agencies throughout the life of an advertising campaign. From forecasting inventory and reviewing insertion orders...


Mobile Programmatic Playbook
This guide is written for publishers, advertisers, agencies, marketers and third parties who have a general understanding of programmatic advertising, but wish to learn more about mobile-specific...


Introduction to advertising
advertising industry: Target marketing, ad agency organizations and operations, media strategies, use of Advertising Age Handbook of Advertising. Lincolnwood, IL: NTC Business Books, 1998.


Advertising and sales promotion
INTRODUCTION Adverting is only one element of the promotion mix, but it often considered. 1. Advertising is the dissemination of information by non-personal means through paid media where the...