P D F - S E A R C H

Found 2 mln. answers for 'advertising books'.

Advertising | Vintage Books A Division of Random House New York
When I write an advertisement, I don't want you to tell me that you find it 'creative: I want I write only about aspects of advertising I know from my own experience. That is why this book contains nothing...


Advertising books: a linguistic analysis of
2. The discourse of advertising and the blurb. Although familiar to all book browsers and readers, blurbs have surprisingly attracted little attention in linguistic research.


Rarely has a book about advertising created such a commotion as this brilliant account of the Rosser Reeves says: “'The book attempts to formulate certain theories of advertising, many quite...


Advertising Features. Place your advertisement in a quality, thinking environment and target more Please ensure that your advertisement is booked with your Advertising Sales Consultant prior to...


Advertising For Dummies, 2nd Edition. Conventions Used in This Book. When this book was printed, some Web addresses may have needed to break across two lines of text. If that happened, rest...


Scientific Advertising | How To Get the Best Use From This Book
It Is The Book Recommended by More Advertising Geniuses Than Any Other. “Every time I see a bad advertisement, I say to myself, ‘The man who wrote this copy has never read Claude Hopkins.’


Advertising | Aims of the Book
Aims of the Book. Advertising and promotion: Communicating brands is written primarily for those studying advertising, promotion and related topics, such as brand marketing...


The native advertising playbook
The native advertising playbook. Six native ad categories, six marketplace Native advertising has emerged both as an exciting new way for digital marketers to engage with the...


Table of Contents
Individuals working in Digital Advertising, work closely with advertisers and agencies throughout the life of an advertising campaign. From forecasting inventory and reviewing insertion orders...


Mobile Programmatic Playbook
This guide is written for publishers, advertisers, agencies, marketers and third parties who have a general understanding of programmatic advertising, but wish to learn more about mobile-specific...