Advertising books: a linguistic analysis of
2. The discourse of advertising and the blurb. Although familiar to all book browsers and readers, blurbs have surprisingly attracted little attention in linguistic research.
Rarely has a book about advertising created such a commotion as this brilliant account of the Rosser Reeves says: “'The book attempts to formulate certain theories of advertising, many quite...
This is the book Advertising Campaigns: Start to Finish (v. 1.0). This book is licensed under a Soundview Executive Summaries named his trade book, Conquering Consumerspace: Marketing...
Advertising | Aims of the Book
Aims of the Book. Advertising and promotion: Communicating brands is written primarily for those studying advertising, promotion and related topics, such as brand marketing...
Advertising, once a gamble, has thus become, under able direction, one of the safest business Therefore, this book deals, not with theories and opinions, but with well-proven principles and facts.
Introduction to advertising
advertising industry: Target marketing, ad agency organizations and operations, media strategies, use of Advertising Age Handbook of Advertising. Lincolnwood, IL: NTC Business Books, 1998.
Advertising For Dummies, 2nd Edition. Conventions Used in This Book. When this book was printed, some Web addresses may have needed to break across two lines of text. If that happened, rest...