Advertising is providing information, calling attention to, and making known something that you want to sell Advertising acts as a communication, PR and Marketing tool which are elaborated in this book.
Advertising and Public Relations. Notes. Advertising as a medium of information can be very powerful. However wrong advertising can reduce the sales of a product.
Advertising and salesmanship | Notes
Besides advertising, sales promotion and personal selling are the other tools commonly used by the firms for Marketing Management. Notes. Advertising and Salesmanship. Benefits to Manufacturers.