Because market research is not a fully regulated profession, it is dif-ficult to estimate the numbers They, like the market research executives, are nearly all graduates with a background in science...
Most market research studies are carried out to guide business deci-sions. Business decisions tend to be directional – should we go left or right, make this decision or the other?
Market research is the process of gathering information about your market, customers and competition. It can help you to learn more about the people you want to sell your product or service to...
Market Research Activity.doc
• Who conducts research? Businesses conduct market research, as do schools, politicians, hospitals, and libraries. In fact, any type of organization may conduct research for different purposes.
contained in the online training program, “Market Research” – A Guide for Contracting Officers. The online version of the training program, with audio can be accessed at: www.sba.gov/gcclassroom.