Market research is the process of gathering information about your market, customers and competition. It can help you to learn more about the people you want to sell your product or service to...
Market Research Activity.doc
• Who conducts research? Businesses conduct market research, as do schools, politicians, hospitals, and libraries. In fact, any type of organization may conduct research for different purposes.
contained in the online training program, “Market Research” – A Guide for Contracting Officers. The online version of the training program, with audio can be accessed at: www.sba.gov/gcclassroom.
Most market research studies are carried out to guide business deci-sions. Business decisions tend to be directional – should we go left or right, make this decision or the other?
What is Market Research?
Market research is a specialized business discipline that obtains and analyses information about market trends and consumer behavior using statistical and numerical techniques.
The Importance of Market Research
Market research is the process of gathering information which will make you more aware of how the people you hope to sell to will react to your current or potential products or services.